Choosing a "Target"

Choosing a "Target"

Recipe step number

Day 1, Activity 5

Description

Defining a focus area for the rest of the Sprint

Reading Time

4 mins

Overview

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Why do this activity? Choosing a "Target" is about narrowing down the broad challenge into one high-value target area (target customer + target problem/moment). We utilize the knowledge we've collected so far, and the team's judgement, to choose a narrower target. This helps the team to focus so that everyone is making progress on the same specific problem for the entire Sprint week (through ideation, prototyping, and testing solutions).

Here's a video from Design Sprint agency AJ&Smart that shows how to bring the HMWs back on to the Map and use them to help identify a Target. (video starts at 5:57)

Key Tips

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Tips from the Sprint Book – pages 83-94
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Key tips & learnings from Advance Concepts™

How to do this activity

⏱️
Allow 20-40 mins
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[10-15 mins] Place the top-voted HMWs
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[10-20 mins] Use the HMW clusters to identify a "high-value" Target
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[5 mins] Circle the target