Map (Customer Journey)

Map (Customer Journey)

Recipe step number

Day 1, Activity 3

Description

Visualizing the path of the customer

Reading Time

3 mins

Overview

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Why do this activity? Itā€™s impossible to tackle complex problems all at once. Using a map helps the group identify key moments to focus in on first, because they are most important/risky. The "Map" is a simple diagram to visualize the experience (and all the key moments) that your customers go through when using your service.

Here are two videos from Design Sprint agency AJ&Smart that show a streamlined version of the Map activity.

Key tips

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Tips from the Sprint Book (pages 59-67)
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Key learnings and tips from Advance Conceptsā„¢

How to do this activity

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[10 mins] Present the draft Map (if you have made one)
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[10 mins] Time-boxed discussion and revisions (if needed)

Here's an example of a completed Map from a real Design Sprint:

HMWs have already been placed here, and the
HMWs have already been placed here, and the Target Area has been chosen.