Recipe: Design Sprint (Day 1)
Here's a video from Design Sprint agency AJ&Smart that shows how to create Killer Questions (AKA Sprint Questions).
- Killer Questions should focus on customer
- Guiding the team to focus on customer-related questions is best for Sprint testing. This is human-centered design, and unforeseen human problems are the most common reason for solutions to fail. Teams often get hung up on technology and business questions to answer. We think there is more agility to tackle those, but you won’t have the ability to change your customers.
- It helps to frame these as “Can We…. “ questions so that you can test and strive for clear Yes/No answers at the end.
How to do this activity
"Killer Questions are the important questions we don't usually think to ask. Things that could trip us up later on. During the rest of the Design Sprint we will focus our solutions on answering these questions."
- Set a timer for 5 mins
- Each person writes multiple questions in silence:
- As many as they can think of in 5 mins
- One question per sticky note
- It helps to start the question with "Can we..."
- Remind participants of the Long-Term Goal
- Remind them to focus on the customer's needs, not on what the business wants
- Set the timer for 5 mins
- Each person gets 3 votes to choose the stickies they think are the most important (for this Sprint)
- They can vote on their own stickies
- They can put multiple votes on one sticky
When they vote they should remember what we have decided to focus on in this Sprint
- Remind the Decider of the Long-Term Goal
- And remind them to focus on the customer
- The Decider gets 3 large visible dots
- They should choose stickies that represent the 3 most important areas to try and solve in this Sprint