Why is it valuable?

Why is it valuable?


Disruptive solutions, beloved brands, and revitalized organizations. Design Thinking is a proven approach to solve problems faster and more effectively.

Reading Time

4 mins

The business value of Design Thinking

Design Thinking puts people at the heart of every solution. By understanding the needs of our customers we create value not only for our customers, but also for our business, and ultimately the society, while consuming fewer resources.

Perhaps the best way to illustrate the business value of Design Thinking (AKA Human-Centered Design) is to share a story from a real case. The case study below (from IDEOU.com) shows how using Design Thinking revealed previously overlooked blind-spots, lead to surprising innovation, and saved a multi-million dollar project from failure.

"Doug’s story illustrates the way human-centered design can lead to breakthrough innovations."
Snippet from a TED talk by David Kelley (founder of IDEO)

If you have time, watch the inspirational full story (20 min) by Doug Dietz about the journey of applying Design Thinking to the MRI industrial design project. It's worth watching!

The impact of discovering our "blind spots"

What was previously thought of as a technology problem, became a human problem. And switching to a human-centered lens has continued to save millions of dollars and improve patient experiences to this day.

$ Multi-millions → Unexpected "human" problems


$ Thousands → Solved the blind-spots


Additional Resources

Recommended reading (books)

Additional videos

Bad doors are everywhere - an entertaining explanation of design thinking (5 min)
Full TED Talk by Doug Dietz on applying design thinking to the MRI scanner project (20 min)
Whirlpool - "Education has a laundry problem": A story of how design thinking helped kids stay in school (3 min)

More from this Toolkit