When is Design Thinking the right approach?
If you need a new, better, transformative solution then using Design Thiniking is the right approach!
Design Thinking (also known as Human-Centered Design) is NOT a linear process. It's more like MBM® - an approach based on principles. It’s a way of being.
Read more about what Design Thinking is here.
It’s even more valuable if your problem has:
When's the best time to start using Design Thinking?
Design Thinking is a mindset and a way of thinking, so it's never too early (or too late!) to understand more about the mindset.
When is it NOT right?
The approach is VERY versatile, scalable, and customizable to your needs. So the principles and methods can truly be applied in many situations.
Design Thinking is less applicable for initiatives that tackle problems which:
- do not need creative alternatives
- lack a human component
- are tightly defined
- have a specific solution in mind (e.g. upgrade hardware to optimize air flow exhaust on an internal combustion engine)
Where to start?
Because the design approach is so versatile and iterative, it's more important to get started - than it is to get it "right". By gaining empathy, creating ideas, and acting on them to inspire other stakeholders you'll make progress.
We like to start by drafting an initial vision and goals (your why/objective) and a "Payoff" (outcome/deliverable desired). From there you can choose the practical strategies and tools to take action with - your "Process". See below: