Prototyping

Prototyping

Recipe step number

Day 4, Activity 2

Description

Create a realistic mockup to test the idea with customers

Reading Time

4 mins

Recipe: Design Sprint (Day 4)

  1. The "Fake-it" Talk
  2. Prototyping
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Materials - Access to Mural (digital whiteboard) - Microsoft Teams (for group video calls)
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Related Mural templates: Design Sprint complete 5-day canvas

Overview

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Why do this activity? You need a realistic façade for your customers to react to – so you can have real data to answer your Killer Sprint Questions (reducing key areas of uncertainty and risk on the long-term goal)

This video, by Design Sprint agency AJ&Smart, give some top tips to make prototyping activities smooth and successful.

Key Tips

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Tips from the Sprint Book - pages 183-190
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Key tips/learnings from Advance Concepts™

How to do this activity

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Allow 4-8 hours
  • Every prototype will be created differently depending on the idea you want to test with customers.
  • Check out for guidance on how to approach creating your testable prototype.

Real examples

Physical prototype

Here is an example of a real prototype for a self-cleaning toilet using infra-red technology.

Note: This prototype was created in one day and the real technology was not needed. The infra-red sensors and lights were simulated by simple "hacking". The customers we shown the idea "as if" it were real, so their genuine reactions could be observed.

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Digital prototype

This is a clickable web platform that looks and feels like a real website.

Customers could click on different pages of the website and perform "fake" tasks just as they would if it were real. But it was also created in just one day using Adobe XD.

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