Recipe step number
Day 4, Activity 1
Description
Get in the prototyping mindset: Build only what’s needed to learn!
Reading Time
4 mins
Recipe: Design Sprint (Day 4)
Materials
- Access to Mural (digital whiteboard)
- Microsoft Teams (for group video calls)
Related Mural templates:
Design Sprint complete 5-day canvas
More resources
- links etc go here
Overview
Why do this activity?
We often resort to the typical tools used to build solutions. However, those same tools are not usually the right tools for prototyping. It takes a shift in mindset to determine the right tools (in the available time) to build a surface-level “façade” for a customer to interact with.
Key Tips
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How to do this activity
Allow 20 mins
Here's a snapshot of some supporting images used in a real Design Sprint to help the facilitator give the "Fake-it" talk.
- Give a short talk to the team to help them understand the goals behind the upcoming prototyping and testing
- Give analogies. For example, the image of a movie-set façade, helps. Or a concept car (no engine or real parts, it’s usually painted clay). Or the examples of “vapor-ware” websites and Facebook ads.
- Share stories of past mistakes. Most teams spend half the day wrestling their old tools. Select better tools up-front. It’s usually lower-fidelity like Powerpoint or even acting things out with a person instead of software.
- Stress the value of a realistic scenario and interaction for the customer/interviewee. Realistic scenarios provide realistic data to learn from. That’ll be important in all touchpoints of the (test) experience.
- Remind the team to ensure the storyboard (and prototype) has points of “value exchange”. Meaning, customers need to give something up to show they value it (could be a reaction, an action, exchange of their time, or money, etc).
- Leave time for questions and discussion with the group