Learnings (Interview debrief)

Learnings (Interview debrief)

Recipe step number

Day 5, Activity 2


Summarize learnings and next steps

Reading Time

6 mins

Recipe: Design Sprint (Day 5)

  1. Customer Interviews
  2. Learnings
Materials - Access to Mural (digital whiteboard) - Microsoft Teams (for group video calls)
Related Mural templates: Design Sprint complete 5-day canvas
More resources - links etc go here


Why do this activity? You’ve collected data during each interview, now you look across the interviews and summarize learnings and potential next steps. Get greater insight by looking across interviews. Review the Killer Questions and answer them if possible (most, if not all). Use these learnings to determine action steps and share effectively.

Watch this video, from Design Sprint agency AJ&Smart (video starts at 7:58) which explains how to assess and summarize the results from customer interviews.

Key Tips

Tips from the Sprint Book - pages 216-225
Key tips/learnings from Advance Concepts™

How to do this activity

Allow 1-2 hours

Step 1: Reflect on the Sprint Questions

  • Read the Sprint Questions to the team
  • Remind them we are still focusing on finding the answers to these

Step 2: Identify data points that relate to the Sprint Questions

  • Ask the team to read over all the notes from the customer interviews
  • Find a way to highlight relevant points (e.g. use voting in Mural, or copy&paste relevant notes)

Step 3: Draw conclusions

  • Reflect on the most relevant points as highlighted by the team
  • Read over the Sprint Questions and determine final answers

Step 4: Document action steps

  • With the team identify productive next steps, e.g.
    • other teams/people to engage
    • any more information to collect
    • how to present/pitch the results to move forward

Celebrate, thank, and congratulate the team 🎉

... and now rest for a couple of days 🙂

Previous: Customer Interviews