Design Thinking Toolkit
Design Thinking Toolkit

Content

Customer Empathy
Customer Empathy
Customer Empathy
Practice the valuable behavior of deeply understanding your customers.
Windward & Lee
Windward & Lee
Windward & Lee
What is propelling us forward? What's holding us back?
20-45 mins
Note & Vote
Note & Vote
Note & Vote
A no-brainer activity to improve any meeting & make fast decisions
15-45 mins
How Might We (HMW)
How Might We (HMW)
How Might We (HMW)
A 30-min activity to narrow multiple challenges
30 mins
30-min decision-making
30-min decision-making
30-min decision-making
Reach fast decisions collaboratively
30 mins
Impact, Effort, Action
Impact, Effort, Action
Impact, Effort, Action
Evaluate alternatives and quickly align on action steps
45 mins
Ways to test (AKA "3 months, 3 days, 3 hours")
Ways to test (AKA "3 months, 3 days, 3 hours")
Ways to test (AKA "3 months, 3 days, 3 hours")
A great activity to do before prototyping
20 mins
Customer Interviews
Customer Interviews
Customer Interviews
Share the prototype with customers & learn from reactions
Ethnographic Research
Ethnographic Research
Ethnographic Research
Observe people in their context for insights that lead to desireable solutions
1 hr - Multiple days
Killer Questions (AKA "Sprint Questions")
Killer Questions (AKA "Sprint Questions")
Killer Questions (AKA "Sprint Questions")
Important questions that will drive focus
Prototyping 101
Prototyping 101
Prototyping 101
What is prototyping? And how can you use it to de-risk your solutions?
Activity time: 1-6 hrs
The "Rapid Prototyping" Mindset
The "Rapid Prototyping" Mindset
The "Rapid Prototyping" Mindset
How to think in small experiments when testing big new ideas
Empathy Immersion
Empathy Immersion
Empathy Immersion
Gain empathy firsthand by walking in your customers shoes