Design Thinking Toolkit
Design Thinking Toolkit

Content

Customer EmpathyCustomer Empathy
Customer Empathy

Practice the valuable behavior of deeply understanding your customers.

Windward & LeeWindward & Lee
Windward & Lee

What is propelling us forward? What's holding us back?

20-45 mins

Note & VoteNote & Vote
Note & Vote

A no-brainer activity to improve any meeting & make fast decisions

15-45 mins

How Might We (HMW)How Might We (HMW)
How Might We (HMW)

A 30-min activity to narrow multiple challenges

30 mins

30-min decision-making30-min decision-making
30-min decision-making

Reach fast decisions collaboratively

30 mins

Impact, Effort, ActionImpact, Effort, Action
Impact, Effort, Action

Evaluate alternatives and quickly align on action steps

45 mins

Ways to test (AKA "3 months, 3 days, 3 hours")Ways to test (AKA "3 months, 3 days, 3 hours")
Ways to test (AKA "3 months, 3 days, 3 hours")

A great activity to do before prototyping

20 mins

Customer InterviewsCustomer Interviews
Customer Interviews

Share the prototype with customers & learn from reactions

Ethnographic ResearchEthnographic Research
Ethnographic Research

Observe people in their context for insights that lead to desireable solutions

1 hr - Multiple days

Killer Questions (AKA "Sprint Questions")Killer Questions (AKA "Sprint Questions")
Killer Questions (AKA "Sprint Questions")

Important questions that will drive focus

Prototyping 101Prototyping 101
Prototyping 101

What is prototyping? And how can you use it to de-risk your solutions?

Activity time: 1-6 hrs

The "Rapid Prototyping" MindsetThe "Rapid Prototyping" Mindset
The "Rapid Prototyping" Mindset

How to think in small experiments when testing big new ideas

Empathy ImmersionEmpathy Immersion
Empathy Immersion

Gain empathy firsthand by walking in your customers shoes