Recipe step number
Day 1, Activity 5
Description
Defining a focus area for the rest of the Sprint
Reading Time
4 mins
Recipe: Design Sprint (Day 1)
- Long-Term Goal
- Killer Questions
- Map
- Ask the Experts
- Choosing a Target (here)
Mural template:
Design Sprint complete 5-day canvas
Overview
Why do this activity?
Choosing a "Target" is about narrowing down the broad challenge into one high-value target area (target customer + target problem/moment).
We utilize the knowledge we've collected so far, and the team's judgement, to choose a narrower target. This helps the team to focus so that everyone is making progress on the same specific problem for the entire Sprint week (through ideation, prototyping, and testing solutions).
Here's a video from Design Sprint agency AJ&Smart that shows how to bring the HMWs back on to the Map and use them to help identify a Target. (video starts at 5:57)
Key Tips
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How to do this activity
Allow 20-40 mins
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